Full Face of NYX: Hit or Miss?

My exams are officially over and my degree is officially completed so the normal blog posting schedule can recommence. 

I mentioned a number of weeks ago now that I was going to be teaming up with NYX but there were delays and complications, mostly from my end, and the post is now finally happening!

Massive thanks to Abbie from NYX Birmingham Bullring for this opportunity! Sorry about my delay.

Firstly what I will say is a standard disclaimer. Numero uno, there are some products that I have used in this post that belong to myself and have been purchased with my own money. I love NYX as a brand and it’s been a pleasure to trial their range. Secondly, I do not guarantee any party positive reviews in exchange for products and this is covered in my About page. Thirdly, whilst this is a collab post I have not been paid for this and their are no affiliate links present.

With all that being said let’s look at the products! 

I have been able to access products from across the whole range which has been amazing and some items are a hit while others are a miss for me and my skin type.

Let’s start with the base products:

This retails at £13.00 for 51g. The claims are:

Designed to be paired with our HD Studio Foundation, this water-based makeup primer helps minimise the appearance of pores and fine lines for a seamless finish. The primer helps improve foundation performance and wear. 

This primer was a miss for me. There is a scent to the primer that smells like paint and I’m not a fan of that. Additionally, as you can see in the picture the primer has a slight colour to it – a sort of blue, grey toned colour – which shows up on the skin when applied. This gives a corpse like cast on your face and it’s a miss for that reason. I also prefer, at this moment in time, a silicone textured primer to help reduce the appearance of my pores which is an issue for me. However, the HD primer is a lotion texture, it feels like applying a second moisturiser to your face. I feel that texture is down to preference and if you like lotion primers and you have a normal, stretching to a dry-combo, skin type this may be for you.

With my other foundations – L’Oréal, Maybelline and The Ordinary – The claims weren’t fulfilled. I believe that as my skin gets oiler this primer doesn’t work well with that and my foundations begins to break apart on my face rapidly.

Primer: Born To Glow Illuminating Primer

The Born to Glow Illuminator retails for £7.50 and claims:

Enjoy a luminous, lit-from-within glow all year long with our luxuriously lightweight Liquid Illuminator. Now available in four light-catching shades, this multifunctional formula can be used as a foundation base or over cheekbones, décolletage, and cupids bow for a natural-looking radiance that’ll have everyone talking.

I have been using this product as a base under my more matte foundations to give a “glowing from within” look. The product works amazingly for that! However, as a standalone illuminator it is more subtle than anything – which is again down to preference. The product is lightweight and does have scent to it but once applied you cannot smell anything. 

The Born To Glow illuminator is, as claimed, a multi functional product but for my preferences I love to use this as a radiance primer. I find I reach for this more than my L’Oréal True Match Liquid Highlight which is high praise as that used to be my favourite liquid illuminator until NYX.

Overall: Hit

Primer: Angel Veil Primer

I had high hopes for this as I’ve seen it everywhere; on Instagram, YouTube being used to by all beauty gurus and bloggers. 


This super silky, light and fresh formula creates a comfortable cushion on your skin to enhance makeup application. The incredible formula creates a smooth uniform canvas that minimises shine and makes application flawless. Your skin will feel like it has been touched by an angel.

The Angel Veil Primer retails for £13.00 and is an absolute hit! This product has a mousse-like texture, doesn’t have a scent and blends like a dream. I can see why so many people rave about this primer and it is one of the best drugstore primers.

Foundation: HD Foundation in Nude

L-R: NYX, L’Oréal and The Ordinary

This foundation and I have problems. We are just not compatible, as much as I want to be we aren’t. The shade, despite being called Nude isn’t fair enough but it’s workable and isn’t too dissimilar from my L’Oréal total cover foundation. The main issue is that the foundation breaks down on my skin super quickly – within an hour – and it looks awful the longer I leave it on. When I first tested the foundation, I forgot to shake the bottle and when I squeezed some out the oils and foundation came out separately – think that pre-ketchup wateriness. If you have dry skin then this may be for you but oily skin types steer clear! Even powder can’t save you.

Overall: A Miss

Eyeshadow: NYX Ultimate Shadow Palette

We named this collection the Ultimate Shadow Palette because that’s exactly what it is–a pro-level palette packed with 16 high-performance eyeshadows in a rainbow of tone-inspired shades. Available in four striking color combinations–Neutral-Cool, Neutral-Warm, Bright and Smokey/Highlight–each set features a vivid mix of velvety-rich textures and mesmerizing finishes that range from mattes and satins to shimmers and metallics.

This shadow pallete is beautiful and the type of colours that I reach for daily. I always reach for browns and reds and this pallete has a combination of matte and shimmer shades. Slight fall out and kick pan from the pan but otherwise the claims are 100% accurate. A definite hit.

Contour: NYX wonder Stick & NYX pro contour and highlight palette 

Firstly, contour is not my forte, eyeshadow and lipstick is but I have heard positive reviews from NYX contour products. 

The contour shade in this is warm toned but I like it. This can be applied under and over foundation, I prefer to apply under and then layer my foundation over. However, this being said I’m not a fan of the “highlight” end. It removed product from my face and the colour pay off was weak.


Amplify your look with our all-purpose Wonder Stick that has a creamy finish that conceals, highlights and contours with ease. The Wonder Stick is available in 4 different shade combinations to fit every skin tone, including one universal shade.


Contour in the shade “Universal”

That being said the product is a miss for me as it retails for £10.50 and I only enjoy half the product.

This I loved! Despite being fair skinned and thereby being unable to use the deeper shades, i did double them up as eyeshadows and they worked beautifully when I did that.

Define your features like a pro with our highlight and contour palette! Each set includes eight customizable highlighting and contouring shades perfect for emphasizing your favorite features.

I have the shade HCP01 which retails for £18 and can be pricey if you wish to use only one contour shade. 

Overall: hit

Lipstick: Mat Lip in 07 Alabama

Guys. Guys. Oh. Em. Gee. The formula is creamy and smooth, the colour pigment is rich and consistent, the formula lasts for ages and I think I’m in love.

I have always been a number one fan of NYX lip products as they are well priced,  great formula and the colours are stunning. The matte lipsticks retail for £7.00. I have previously bought a number of NYX products and I’ve never had complaints. Defo a hit.

Blush: Sweet Cheeks Blush Pallete

This pallete retails for £17.00 and has 8 blushes in different shades. Similar to the contour pallete I have been using Sweet Cheeks to achieve rosey eyeshadow looks and it works amazing!

There is one shade in particular I am obsessed with. It is a gold based blush with red reflects that gives a duo-chrome effect. I couldn’t recommend this pallet enough. Hit,hit,hit.

Powder: HD Finishing Powder in 01

This powder is one of the better loose drug store powders as it is translucent and can therefore work for all skin tones without leaving a white cast. This retails at £9.00 for 6g and is similar in consistency and results as the Make-up forever HD powder. Warning: when applied with some foundations it can cause said foundation to become cakey. A hit.

Concelar : NYX gotcha covered in 01

L-R: NYX, Maybelline Age Rewind Light, Revlon in Light and Collection in Fair


Gotcha Covered Concealer always has your back. NYX’s full coverage and long-lasting concealer can effectively cover up discoloration as well as a variety of imperfections without creasing or caking. Infused with coconut oil, this highly blendable concealer also leaves your face with a healthy-looking glow.

The claims are correct. The colour is spot on! Usuallly this is a risk for drugstore concelar in fair shades as it can be more orange than fair. This concelar is high coverage and long wearing but is better for spot and small area coverage as it is a somewhat stiff consistency. However, it is not too dissimilar to the Collection concelar which is my all time fave. 

Overall: hit

Eyeliner: Gel Liner and Smudger in 02

As mentioned previously, Browns are my go to colour and this liner is perfect. For the days that black liner is just too dramatic and you want a softer more natural look this is the item for you! 

Our Gel Liner & Smudger delivers bold colour that won’t quit. Whether you’re after a perfectly defined line or a smokey eye, these silky shades blend easily and don’t crease or fade. 

Retailing at £8.00 this is a make up must have! Hit

Mascara: NYX more to love 07

I’m going to be blunt. This is a miss. It claims to be volumising, lengthening and curling but to be honest, I’m not seeing it.

There are better drugstore mascaras for the same price, £7.00, that do a similar or better job. I would have to try more of the mascara range before making a complete decision but this mascara wasn’t for me. If you prefer a natural mascara that accentuates what you already have this may be for you.

  • Other NYX items I own and love

– The lip pencils are a serious investment and a make up bag must have.

– The singular eye shadows are hit and miss in terms of colour payoff

– Vivid Brights are amazing but for newbies to liquid eyeliner you may struggle with the flexible tip.

Overall NYX is a hit. There may be items that do not work for me that may work for you. Nonetheless across the board NYX produce consistently good products at drugstore prices.

Here are some images of looks I have created with these products:



Thanks again to Abbie and the Bullring Team for this opportunity.

Stay blessed,

Emily x


Enjoyed reading this? Enter your email below to subscribe to EmilySaidHello and keep up to date with all my latest posts!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.